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Four people decided to use their international design, business and marketing skills to bring ayurveda to the rest of the world

Rajshree Pathy comes from south India, the home of ayurveda. She discovered ayurvedic treatments at the ripe old age of two months old – but after coming home from getting her business management degree at Harvard, she began to appreciate the value of ayurveda in a busy modern lifestyle.

After his graduate work at Princeton, Vikram Goyal spent years at investment bank Morgan Stanley, marketing Indian investment products in the US, Europe, Australia and Asia.

Vivek Sahni, a graduate of The Parsons School of Design, New York, and Dave Chang, a graduate of the Pratt Institute, New York, are possibly the most-talked-about graphic designers in India and living testimony to the anti-ageing effects of ayurvedic products.