Global market trends for masculine beauty are skyrocketing. Current growth rates are putting the spotlight on other equally important grooming categories, such as Bath & Body (i.e bath and shower products), Skincare, Haircare, and Body Deodorants. Cross-cultural analyses show that men are as enthusiastic about elaborate, sophisticated beauty rituals as women. But, they also desire simplicity and practicality, with a result-oriented focus on efficacy.


FACIAL SKIN CLEANSING:


Lack of healthy, wholesome skin clarity and brightness, and early, or premature signs of skin ageing currently top the list. Kama Ayurveda’s Men’s Range puts the spotlight on two ancient, transformational skin healers:


  • Himalayan Deodar (Cedar), or Devadaru, the ‘Tree of the Gods’. This is a venerated Ayurvedic Rasayana, or anti-ageing Fountain of Youth.

  • Khus (Vetiver), described in Ayurvedic scriptures as a medium for Saumanasya Janana, or ‘Tranquillity, Placidity, Mind-Body Union’.

The Himalayan Deodar Face Cleanser and Himalayan Almond Deep Cleansing Face Scrub make for the best invigorating start to long, busy days. Emotionally anchoring and natural astringents, Himalayan Deodar and Vetiver detoxify and tone skin, while Black Cumin and Jojoba provide antibacterial protection and prevent breakouts. Aloe Vera is beneficial for stubborn scars and pits. Saffron and Liquorice in the Scrub encourage healthy skin cell regeneration, restoring clarity, brightness, and evenness of skin tone. Almond provides non-abrasive exfoliation, while nourishing and conditioning skin with its naturally abundant supply of anti-ageing Vitamin E.



FACIAL SKIN MOISTURISING


The Hydrating Ayurvedic Face Cream (Day) and Skin Brightening Night Cream for Men provide Day-to-Night TLC for tough masculine skin. Pure Coconut, Sesame, and Olive Oils in the Day Cream restore moisture levels and smoothen out early signs of ageing. Himalayan Deodar, Vetiver, and Aloe Vera purify, soothe, and protect skin that experiences prolonged exposure to environmental pollutants daily. Gently potent, yet effective, Indian Madder, Saffron, Liquorice, and Himalayan Deodar in the Night Cream repair and rejuvenate dull, pigmented, and tired skin, during those crucial hours when your body is at rest.



TIMELESS LUXURY OF THE CLASSIC SHAVE


Kama’s Shaving Foam follows a simple, pristine formulation to combine anti-inflammatory protection, sebum control, and gentle hydration. Pure Sandalwood Oil is a natural antiseptic, while Mint Oil cools inflamed skin. Aloe Vera and Jojoba Oil smoothen and soften outward texture. Astringent, anchoring Vetiver relaxes and soothes sensitive skin. Antibacterial Willow Bark, exfoliating Liquorice, and fragrant Holy Basil and Tuberose make for a relaxing at-home Spa experience.


Follow up with the Day or Night Cream; and make the Mint Lip Balm your constant companion. This Lip Balm is cooling on lips rendered hypersensitive due to allergic reactions, or exposure to extreme temperatures.



REFRESHING BATH & BODY RITUALS FOR AN OVERWORKED BODY & MIND


The Himalayan Deodar Body Cleanser is pure daily decadence. Himalayan Deodar and Lemon Extracts relax and reinvigorate, while providing deep-skin detoxing and protection with their antimicrobial and antioxidant properties. Vegetable Glycerine and Rose Oil tone and tighten skin without over drying it. If you prefer Soaps, choose between the Himalayan Deodar Soap for Men, or the Khus Soap, that protect against free-radical damage. Their cathartic aromatherapy helps those private moments of stress-relief; when gathering overwhelmed, scattered thoughts adds to feelings of bath-time relaxation.


Follow up with the Himalayan Deodar Body Moisturiser for smooth, supple skin that radiates youthful vibrancy.



THE KAMA MAN’S ENVIABLE HAIR!


Men want hair with character, as much as women do. Few things are probably more mood-uplifting than hair with healthy body, volume, and bounce, that is easy to style and manage. Given the hectic pace and sporadic patterns of contemporary lifestyles, premature greying, thinning, hair fall, and balding are worrisome and stressful for men. Kama’s award-winning Bringadi Intensive Hair Treatment Oil, clinically proven to reduce hair fall by 61% is the ultimate boon. It features another Ayurvedic Rasayana, Bhringraj, collagen-restoring Balloon Vine, and strengthening Amla, in a base of Pure Sesame and Coconut Oils. 100% Organic, and non-toxic Indigo acts as a natural dye, lending a deep, healthy colour and shining, smooth texture. Kama blends its Bringadi recipe between July and November, when the Bhringraj is seasonal and fresh.


Wash off accumulated dirt and oil from your hair with the Himalayan Deodar Hair Cleanser and protect against pollution and split ends with the Himalayan Deodar Hair Conditioner. While Deodar purifies and tones the scalp, Aloe Vera and Hibiscus work with Soy Protein to reawaken dry, limp hair with a moisture boost. Hair collagen is additionally replenished, for improved strength, thickness, and reliance against breakage.



Browse for your new #KamaMan staples at www.kamaayurveda.com/men