Sustainability Commitments | Kama Ayurveda UK

WE ARE BUTTERFLY MARK CERTIFIED

We are proud to have been awarded the Butterfly Mark by Positive Luxury. Signaling the next stage of our journey to be better, the Butterfly Mark is a symbol that we are committed to higher and higher standards for people and nature. We’re part of a global movement transforming luxury.

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80%

OVERALL BUTTERFLY MARK SCORE

We’ve been working closely with Positive Luxury to improve our performance in all areas of sustainability, and we will continue to do this until we re-certify in two years, and again after that. We will never stop trying to improve.

70%
SOCIAL
How well we treat our workers

77%
ENVIRONMENT
Impact on climate, nature and water

92%
GOVERNANCE
Responsible and ethical management of our business

KIND TO YOU

Through ayurvedic consultation in our stores, Kama Ayurveda offers a complete holistic understanding
of one’s health and well-being. Thanks to our beauty and well-being rituals, including self oil-healing massages and healthy living frameworks (yoga meditation and food), Kama Ayurveda helps you to nurture the balance between mind, body and soul achieving {rasahayanaa} the peaceful state that creates this natural healthy glow from the inside out.

KIND TO YOUR SKIN

Following the ayurvedic principles, Kama Ayurveda formulas act on skin and hair by targeting the causes of their visible disbalance while respecting the natural skin equilibrium. The products contain  prime quality plant-based active ingredients, with a high level  of natural-origin ingredients, up to 100% on our pure ayurvedic oils.

In addition, everything we do follows a very strict formulation charter excluding controversial ingredients such as phthalates, PEGs, parabens, silicones, sulfates, mineral oil, plastic microbeads, and artificial fragrances. We base our formulation guidelines on the constantly evolving scientific research on cosmetic ingredient safety.

Finally, each formula undergoes a comprehensive testing process  both in vivo and in vitro, under strict dermatological control even on sensitive skin, ensuring proven safety and efficacy.

PLANET IN MIND

Ayurvedic ancestral science sees all of us as planet-beings - all made of the same fundamental elements as the planet itself. That’s why we aim to reduce the impact of our products lifecycle on the planet:

• Our natural ingredients, are harvested following natural circles to minimize the impact on biodiversity. Our thoughtful selection process evaluates the safety, sourcing, and environmental impact of each ingredient.
• Our products are developed considering their packaging recyclability impact: privileging as much as possible recyclable material as glass and recycled materials as for example we only use 100% post-industrial recycled and recyclable paper boxes and 100% recycled and recyclable plastic bottles.
• Our labels are 100% recycled from mine waste and recyclable after separation from the packaging.
• Our manufacturing sites are currently under third party certifications. We monitor our water consumption and energy use – by next year our goal is to use 100% renewable, green, energy in each
of our production site.